Recycle your used Brita Filters

Preserve Recycles Brita Water Filters We are proud to announce that we have teamed up with Brita and, beginning in January, will recycle all Brita pitcher filters returned to our Preserve Gimme 5 program. The No. 5 polypropylene plastic from the casing will be used in our products. The filter ingredients – activated carbon and additional ion-exchange resin that reduces lead, mercury, copper, cadmium and zinc that might be found in tap water – will be regenerated for alternative use or converted into energy. Starting in January, you can drop off your used, dry Brita pitcher filters at participating Whole Foods Market stores or mail them directly to Preserve Gimme 5. Full details and instructions on both options, including a complete list of Gimme 5 stores, will be available at www.brita.com in early January 2009. To read more visit http://www.brita.com/pr/recycling.pdf